nike future air campaign
Nike Air Max day
Nike invited me to participate in a campaign for the 30th anniversary Air Max Day. I made a concept illustration of a sculpture that represented my vision of the FUTURE, SPORT and AIR. My idea was to create sculptures of the future people and to place them on the ceiling of Moscow metro station named Komsomolskaya. I wanted to make everyone feel like they're beneath the feet of the Future. To feel that the Future is in the Air, and we are the Future.

This illustration was presented on Air Max Day during the opening of a new Nike Flagman store, which is supposed to be the biggest Nike store in Europe.
I also created a unique neon installation for this event. We hung various neon tubes in the air in a special way, so that when you looked at them from the left side, you could read the word "FUTURE", from the right — the word "AIR". From any other side the installation looked like neon tubes rendomly placed in the air.
Made on
Tilda